TV providers and streamers’ real competition isn’t each other, it’s social video. Or at least that’s what the president of Comcast Advertising, James Rooke, said during an interview on ...

MADISON, Wis. (AP) — Ad wars in the hotly contested race for control of the Wisconsin Supreme Court are beginning. Republican ...

Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option ...

Increasingly, we’re noticing ads again making their way into our favorite shows, a throwback to the historic TV ad models we’d long abandoned for subscription-based content. What’s different?

New platform backed by big media players aims to streamline ad sales and attract smaller advertisers who had previously focused on social media NEW YORK—In a notable development for TV and connected ...

Streaming is starting to look like the TV days of old. Entertainment for the masses is back. Bundles are making it easier to consolidate subscriptions. And ads seem to be everywhere. Netflix ...

Amazon Ads has a new product called Amazon Retail Ad Service – which is notable because it licenses Amazon ad tech to other ...

Since 2020, usage of ad-blocking software has increased in the post-pandemic world. Many users prefer these features to avoid having to sit through unpleasant advertisements before and during video ...

Data: eMarketer; Note: "Other social" include Snapchat, Linkedin, Pinterest, Reddit and X. "Other channels" include display, search and retail ads. "Connected TV" does not include YouTube; Chart: ...

Robert F. Kennedy Jr., President-elect Donald J. Trump’s choice for health secretary, is a longtime critic of pharmaceutical advertising on TV, arguing that it leads broadcasters to more ...

Comcast' s push into the ad market with the Universal Ads platform, and what it means for other players in streaming video ...