McDonald's provides one example of how effectively logo design can shape consumer perceptions about a particular brand. The fast food giant's golden arches are instantly recognisable and have become ...

such as fast food. Further adding to its timeless appeal is the subtle symbolism in the design. The rays within the shell and its bright yellow hue evoke the image of a rising sun. This universally ...

When you're not in the mood to cook and decide to grab some fast food, you might choose a burger, fried chicken, or a sizable sandwich like a sub or a hoagie. Typically, you consider the price, ...

This design wasn't immediately popular with everyone. But today Megan Allcock, junior designer at ilk Agency, reckons it's one of the best logos of the 2020s so far. “It might not initially seem it, ...

The former all-caps logo has been transformed into a sentence ... which is now Rocket Close. “The design work that you see is our first step toward realizing this ambition of pulling Rocket ...

Developing an ‘Australian Owned’ logo to aid agriculture and homegrown manufacturing should be a 2025 federal election issue, ...

McDonald's is among the most iconic and successful brands worldwide. Ray Kroc, a Multimixer salesman, stumbled upon the ...

Over-reacting or not, several consumer groups and clinicians — backed by new data — want phthalates out of the food supply. But is it a doable and practical task?

In search of the best fast-food breakfast right now, I visited five popular chains near my New York City home and ordered similar meals at each. I got a breakfast burrito with a potato side and ...