Finding the right bra can be one of the most challenging tasks for women and yet it something many of us do every day Whether it for daily wear special occasions or even sports an ill-fitting bra can ...

Chances are, your first IRL shop bra-fitting was an awkward experience and ... It's a good idea to measure yourself (or get it done in-store) every so often, as our bodies will naturally fluctuate ...

Style and materials We considered bras in a wide assortment of styles—various cups, materials, and the like—that fit and flatter different shapes. Easy returns We preferred bras that buyers ...

"make sure the band is snug—perhaps even a bit tighter than usual," says a bra fitting representative for Journelle. Since strapless bras rely on the band to provide lift instead of straps ...

A Pembrokeshire lingerie shop has been named the best in Britain. Pretty Lovely Lingerie in Narberth won Best Boutique in the ...

I have always struggled to find bras that are supportive without feeling like they are making it hard to breathe. After years of combing through Victoria’s Secret launches and getting tangled up in ...

What makes this one work so well is that it's fully adjustable from the straps to the band, which allows me to achieve a customized fit. These are key features for me, because most bra straps tend ...

We caught up with Tomima Edmark (pronounced like Jemima with a “t”), founder and CEO of online lingerie retailer HerRoom.com, for some straight talk on dressing aging breasts and keeping them as perky ...

This bra has a soft, stretchy fit that flatters and shapes the bust with wire-free support for all-day comfort.

If there is one person who has done their swimsuit research, it is Mali Sananikone Gaw, co-founder, and CEO of the new ...

Lightly lined with underwire for support, this flirty bra comes in three shades of heart embroidery that's juuuust romantic enough for February 14. The tiny bow and the heart-shaped adjustable straps ...