Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

The bus segment defies trends with robust demand, driven by electrification and inter-city travel preference, shaping the ...

Market segmentation theory shows bond interest rates are set independently per maturity segment. The yield curve plots differences in yields across various bond maturities to assess economic ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

According to the data shared by StatCounter, Google’s market share in the search segment has dropped below 90 percent since ...

While expectations are that the Canadian real estate market will pick up in 2025, there’s one segment of the market that ...