Sales and Marketing alignment is not new, but it has acquired a dot-com-era moniker: Sales and Marketing 2.0. One should look past such hyperbole, but marketing and sales departments should not ignore ...

For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along ...

Kellogg believes that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We ...

Sales & Marketing Awards recognized the Boston Celtics, Milwaukee Bucks, and Toronto Raptors for their exceptional ...

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...

B2B sales 2025 is all about AI and automation as more organizations look to artificial intelligence to help them reach their ...

Kaiser Sales, Negotiation and Leadership Lab, we have what you need to succeed in the world of sales. And if competition is your thing, we have a variety of opportunities each year to compete against ...

T oday, a robust sales and marketing strategy is the key to sustainable growth. Sarfraz Hajee, a seasoned business strategist with decades of experience building and scaling businesses, is known ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Finding your dream job starts with knowing what makes you ...