CarBravo, which serves as GM’s digital retail platform for used car sales, collaborated with the McCann MRM marketing agency to create a unique campaign leveraging the iconic Barbie Dream Car toy.
An curved arrow pointing right. Edwin: Fast. Dangerous. Scary. And stupid. This toy Barbie car has a dirt bike engine. Hand brake. Widebody kit. Big wing. Barbie pink. Power Wheels Barbie Ford ...