Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently ...

Paid for by Honda, the parade’s presenting sponsor, the float was dazzling. Decked out in red, white and yellow flowers, it ...

who oversees sponsor relations at Phoenix Decorating Company. "It's just part of the investment to make this the most unique parade in the world." The floats are required to be built by ...

The Tournament of Roses Parade is a New Year’s Day tradition in Pasadena, California, that is internationally known and ...

The company was known for its adherence to using a lot of flowers in its design, Tim Estes, founder of Fiesta Parade Floats, previously told SCNG, and that is what won them so many awards over the ...

For decades, Fiesta Parade Floats – the oldest and smallest float-building company in Rose Parade history —was a cornerstone of the event, earning numerous awards for its intricate and ...

Gayle Anderson continued our series of reports on the Rose Parade Floats being constructed and decorated by Artistic ...

A Torrance tradition continued on Wednesday, Jan. 1, with a little help along the way. The city’s float, “What a Beautiful ...

Bob Mellano is supplying the flowers and foliage for 21 of the 39 Rose Parade floats. The Hearts rose is grown outside Bogotá ...

NASA's Ingenuity Mars Helicopter is now the first drone to fly on a Rose Parade float. The floral-but-flight-worthy display ...