Unlock the power of direct marketing with our guide. Learn proven strategies, targeting techniques, and actionable steps to boost your ROI. Let's kick things off by defining what direct marketing is.

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

The fintech brand is starting the year with a product-focused campaign designed to convey a “premium feeling”, part of its brand building mantra for 2025.

Claiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time.

The next Nintendo Direct is rumored for February 2025, focusing on upcoming games for the original Switch. The Switch 2 reveal showcased a bigger, more powerful console with upgraded features like ...

Commissions do not affect our editors' opinions or evaluations. The negatives far outweigh the positives with Direct Auto’s car insurance. This includes very high rates for all the driver ...

We list the best online marketing services, to make it simple and easy to set up and manage internet marketing campaigns. There's also email marketing and social media management, both of which ...

The next Nintendo Direct is just around the corner and the Switch 2 has just been officially revealed, alongside the announcement showing a new Mario Kart Game. If you're planning on watching this ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.