Rocket Companies revealed a new look Tuesday, part of a rebrand it says is aimed at bringing one visual identity to its various services: mortgage, real estate and personal finance.

CMO Jonathan Mildenhall explains how Rocket Companies is trying to own the homeownership journey through a brand refresh and Super Bowl campaign.

The Detroit-based umbrella organization for a suite of consumer financial services companies — including the well-known Rocket Mortgage brand — on Tuesday rolled out all new logos and branding for myriad lines of business, including its title and B2B mortgage lending arms, according to a news release.

Rocket Companies announced a re-brand on Tuesday that they say will put all of the company's services under the "Rocket" brand.

Rocket Companies has unveiled a refreshed logo and announced plans to rename some of its businesses, hinting at more updates set to be revealed on February 9.

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.