Your mission should be to figure out which market segmentation strategies are best for your business and develop a plan to execute them. The best bell cow strategy is probably the most effective ...

Segmentation in Marketing is also applied when buyers with identical product requirements ... individual organisations may chose to engage in their own marketing segments and create their own ...

Based on research insights, global research and advisory firm Info-Tech Research Group advises that marketing campaigns should move beyond broad reach to directly engage and resonate with an ...

Info-Tech Research Group's "The Power of Segmentation" blueprint outlines key segmentation categories that marketers and their organisations can leverage to refine their strategies, improve ...

Although cleaning out your list frequently is often recommended, these two list segmentation strategies can help mitigate deliverability issues before you decide to remove users for good. 1.

The Indian insurance market once struggled with limited data, relying on broad categories for pricing and product development ...

By deepening your understanding of the different mindsets of target customers before your segmentation study, you can animate your customers in a way that lets you develop strategies to drive your ...

Driving a segmentation into media requires both art and science. Data-driven planning and addressable media are changing the face of targeting, but a lot of media consumption remains "non-personally ...

We need to simplify everything we do. But not how we understand people. Our time with IKEA shows that segmentation can’t become a shortcut for better understanding consumers. Technology and data are ...

Today’s retail and CPG organizations are already tapping into data analytics to understand their core customers.