Instead of asking a store clerk who made a certain athletic shoe, consumers can look for particular identifying symbols, such as a swoosh or a unique pattern of stripes. By making goods easier to ...

Any symbol, word or combination thereof used to represent or identify a product. A service mark means the same thing, but identifies a service. Trademarks and service marks are applied to a ...

When you do, keep three key points in mind. First, your brand is best protected when you comprehensively cover all your bases: copyright, patent registration, and trademarking of your name and symbols ...