Many software companies have engaged in situational pricing at some point—but it often bites them down the line.

Artificial Intelligence (AI) is no longer a futuristic concept—it’s a cornerstone of modern business innovation. For ...

The DSU has been working to support NICE with the implementation of Value Based Pricing (now Value Based Assessment) in 2013-14. We have produced reports which consider the issues associated with ...

In the new digital transformation era, software companies are shifting from rigid subscription models toward more nuanced, ...