Second in command at The Orchard’s Japanese arm, a music distribution company within the Sony Group, Masuda initially reached out to Yoasobi’s producers Yohei Yashiro and Shuya Yamamoto with ...

Yoasobi, a two-member unit who creates their works in the concept of "turning novels into music" is now a global sensation. Their song "Idol" soared to No. 1 on the Billboard Global charts ...