Opinions expressed by Forbes Contributors are their own. Charlotte-based reporter Ted Reed covers airlines and airline labor. Whatever one thinks of the likelihood that Boom Supersonic can sell ...
Lauga, Dominique Olié, Elie Ofek, and Zsolt Katona. "When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly." Journal of Marketing Research (JMR) 59, no. 2 (December ...