Dutch brewing company Heineken has launched a global campaign designed to tackle the stigmas around social acceptance of ...

Reasons Needed” is built around company research indicating Gen Z consumers face the most stigma for choosing a nonalcoholic ...

By Rishika Sadam, Nandan Mandayam and Indranil Sarkar HYDERABAD/BENGALURU (Reuters) -Heineken-owned United Breweries on ...

Information sent to on-trade customers, which has been seen by The MA, detailed Heineken will increase its draught wholesale ...

CEOs of beverage companies producing non-alcoholic beers say buying trends point toward moderation in Americans' drinking ...

Happy Friday and happy new year MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. 2024 might have ended ...

Morgan Stanley lowered the firm’s price target on Heineken (HEINY) to EUR 77 from EUR 81 and keeps an Equal Weight rating on the shares.Stay ...

Heineken®'s latest campaign '0.0 Reasons Needed' has been designed to tackle the stigmas around social acceptance of choosing ...

UBL highlighted the unviable nature of its operations due to stagnant base prices for its products over the past two years.

Wednesday's unusual move by India's biggest beer company sparked a fall of 7% in its shares at a time when the industry faces ...

Rema’s "Homecoming" tour was a whirlwind of energy, music, and unforgettable moments, but it was in Lagos, the grand finale, ...

Alcohol has played a central role in the way humans socialise," making it harder to cut the habit out, Oxford University's ...