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martech
3 小时
Unlock the real value of genAI in martech
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively ...
martech
23 小时
Google Performance Max gets new AI-powered video creation, asset testing
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max ...
martech
1 天
M&A activity increases in martech sector, while investment, new products slow down
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation ...
martech
2 天
The service model evolving around CDPs
CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking ...
martech
10 天
Stop insulting your audience with this email behavior
Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.
martech
1 天
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
martech
6 天
3 critical steps for creating content that converts
All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset ...
martech
9 天
How customer-centric marketing fuels long-term success
We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but ...
martech
8 天
The ultimate consent strategy for maximizing customer opt-ins
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and ...
martech
2 天
Salesforce unveils integrated ecommerce storefronts
Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for ...
martech
3 天
Who really owns your data? Protecting your business from agency lock-in
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.
martech
12 天
Canva reverses price hike for loyal customers
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...
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