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Campaign Asia
23 小时
How AI and algorithms will shape the future of media: Dentsu Media Trends report 2025
Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...
Campaign Asia
2 天
Woolley Marketing: Is the path for media going backwards or forward?
This month, Darren Woolley tackles the harsh reality of today’s media landscape: Fight a losing battle for transparency or ...
Campaign Asia
2 天
Iris Worldwide hires global chief creative officer
Iris Worldwide has appointed Menno Kluin, chief creative officer at Ogilvy New York, as global chief creative officer. Kluin ...
Campaign Asia
1 天
How brands can make dynamic pricing fairer for customers
The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute ...
Campaign Asia
1 天
Is SearchGPT the 'Grim Reaper' for Google rankings?
With SearchGPT's arrival looming on the horizon, how will AI search may impact businesses? Here’s what marketers need to know ...
Campaign Asia
1 天
DOJ targets Google’s search monopoly with potential breakup
The US government escalates its case against Google, proposing measures that could reshape search and impact the ad ecosystem ...
Campaign Asia
5 天
‘Marketing spend isn’t decreasing, it’s just going elsewhere’: Bain & Co’s leaders
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...
Campaign Asia
1 天
Lorenzo Luiso
Articles written by Lorenzo Luiso ...
Campaign Asia
2 天
WPP announces global partnership with Roblox
WPP has announced a global partnership with Roblox that will enable the holding company's clients to use Roblox as a media ...
Campaign Asia
1 天
Burnout in adland: What can you do to help?
With over 15 years in the ad industry, Annabelle Black exposes the silent epidemic of burnout and calls for an urgent shift ...
Campaign Asia
1 天
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation ...
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in ...
Campaign Asia
1 天
Nearly half of Singaporean companies reluctant to hire employees with mental health ...
As the region observes World Mental Health Day, a new report from Intellect reveals that only 34% of companies across ASEAN ...
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