Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...
As the industry awaits the closing arguments of the DOJ's lawsuit against Google on November 25, Campaign looks at the tech ...
The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.
Ads perform equally well whether they are placed alongside brand-safe or unsafe content on news websites, according to research. The study, carried out by research and consulting firm HarrisX, used a ...
The digital advertising industry thrives on spectacle, and there’s no greater drama than watching a behemoth like Google go head-to-head with regulators. As the U.S. Department of Justice's (DOJ ...
EBay has launched an integrated campaign to announce to UK consumers that it has scrapped its fees for private sellers in all categories except motors. “See things differently” was created by Joan ...
The high-profile Google vs. The US Department of Justice antitrust trial – which aims to prove that the tech giant has a monopoly over the adtech industry – officially ended on 27 September. According ...
Omnicom agency Rapp has appointed Jeannine Falcone as global CEO, it shared exclusively with Campaign US. Her first day was Monday, September 30. Falcone is tasked with overseeing all aspects of ...
It’s 3pm and I’m at my desk, devouring a journal paper. We’re talking dense and complex, but I’m doing it as though I’m simply flicking through a fashion magazine. This is no usual afternoon.
Has it really been almost two years?
Samsung has released a global campaign to spotlight Samsung Health and Galaxy AI features. Created by Bartle Bogle Hegarty Singapore, “A Samsung health story: racing to Fiji” follows a young couple ...