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Campaign US
3 小时
CES 2025: Ushering in the age of hyper-personalization
A groundbreaking concept emerged around personal agents—AI-powered intermediaries that interact with brands on behalf of ...
Campaign US
3 小时
This year’s CES: Less artificial and more accessible, anticipatory, ambient
Going into this year’s CES, I was quite worried that we will witness yet another year of artificial intelligence hype, where ...
Campaign US
4 小时
When should an agency pause pitching because of a crisis or natural disaster?
The responses varied. Some said their agency teams continued to pitch, but with a disclaimer message at the top of requests, ...
Campaign US
6 小时
JCPenney bets on retail comeback with Catalyst Brands merger. Can it succeed?
JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...
Campaign US
8 小时
Campaign Chemistry: Omnicom Group's Emily Graham
As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she’s ...
Campaign US
9 小时
Google Pixel calls up Sol Campbell in nod to ex-footballer's transfer history
Created by the Fuse agency, Google Pixel’s “Switch like Sol” features Campbell strolling through a Grand Designs-esque ...
Campaign US
22 小时
Giulio Malegori to replace Michael Komasinski as chairman, CEO, Dentsu Americas
Dentsu has expanded EVP and global COO Guilio Malegori’s roles to chairman and CEO, Dentsu Americas. With Malegori’s ...
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