Going into this year’s CES, I was quite worried that we will witness yet another year of artificial intelligence hype, where ...

The responses varied. Some said their agency teams continued to pitch, but with a disclaimer message at the top of requests, ...

As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she’s ...

Dentsu has expanded EVP and global COO Guilio Malegori’s roles to chairman and CEO, Dentsu Americas. With Malegori’s ...

The law banning TikTok, The Protecting Americans From Foreign Adversary Controlled Applications Act, wouldn’t automatically ...

JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

Yes, the signature Pantone 285C, “Walmart medium blue,” color is more saturated. The font is bolder. The brand’s spark logo — which represents the inspiration Sam Walton felt when opening the world’s ...

Charlie Rudd, who was previously Group chief executive at Leo Burnett and Publicis London, became creative practice chief ...

Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...

T-Mobile has acquired Vistar Media, which provides technology solutions for digital-out-of-home advertising. The deal, ...

Globally, the new Leo will be co-led by Marco Venturelli and Agathe Bousquet, who successfully led Publicis Conseil to the ...

According to the Spring 2024 edition of the CMO Survey, social-media investments declined from 17% in spring 2023 to 11% in ...