A groundbreaking concept emerged around personal agents—AI-powered intermediaries that interact with brands on behalf of ...

The responses varied. Some said their agency teams continued to pitch, but with a disclaimer message at the top of requests, ...

JCPenney is doubling down on its reinvention efforts. Fresh off naming Mischief @ No Fixed Address as its new creative agency – an indication of its bold ambitions for modernizing the brand – the ...

As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she’s ...

Created by the Fuse agency, Google Pixel’s “Switch like Sol” features Campbell strolling through a Grand Designs-esque ...

Dentsu has expanded EVP and global COO Guilio Malegori’s roles to chairman and CEO, Dentsu Americas. With Malegori’s ...

The law banning TikTok, The Protecting Americans From Foreign Adversary Controlled Applications Act, wouldn’t automatically ...

Yes, the signature Pantone 285C, “Walmart medium blue,” color is more saturated. The font is bolder. The brand’s spark logo — which represents the inspiration Sam Walton felt when opening the world’s ...

Charlie Rudd, who was previously Group chief executive at Leo Burnett and Publicis London, became creative practice chief ...

As listed in a statement released by McCann, the largest categories in the “Escape Economy” are travel and tourism ($3.2 trillion), alcohol ($1.8 trillion), luxury goods ($460 billion), casinos and ...

Another activation is The DRIPS by Pepsi, a pop-up offering crafted versions of popular PepsiCo beverages in regular or ...

According to the Spring 2024 edition of the CMO Survey, social-media investments declined from 17% in spring 2023 to 11% in ...