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Marketing Week
3 小时
‘Our secret weapon’: M&S on reaching a new generation by using its colleagues as ...
By utilising its store colleagues, Marks & Spencer is taking an innovative approach to social media to meet consumers where ...
Marketing Week
3 小时
Brands need to embrace both the worry and promise of technology to win over consumers
Consumers often have a mixed relationship with technology seeing it as both a friend and a threat. It is the job of marketers ...
Marketing Week
10 小时
Marketing recruitment intention continues to fall as brands face up to national insurance ...
October’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.
Marketing Week
19 小时
Deliveroo credits grocery delivery with ‘driving growth’ for the whole business
Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends ...
Marketing Week
20 小时
EY’s global CMO John Rudaizky on the ‘enduring truth’ needed in B2B marketing
EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility ...
Marketing Week
23 小时
‘We didn’t inherit a brand’: Billie Jean King Cup on its ‘louder, brighter’ revamp
Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...
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