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Marketing Week
4 小时
Marketing recruitment intention continues to fall as brands face up to national insurance ...
October’s budget may have impacted recruitment intent as it drops to its weakest level since the pandemic.
Marketing Week
17 小时
‘We didn’t inherit a brand’: Billie Jean King Cup on its ‘louder, brighter’ revamp
Since rebranding from the Federation Cup in 2020, the women’s tennis team competition has undergone changes including a new ...
Marketing Week
13 小时
Deliveroo credits grocery delivery with ‘driving growth’ for the whole business
Deliveroo believes its retail expansion into pet food, health and beauty products, and even fashion items will “pay dividends ...
Marketing Week
15 小时
EY’s global CMO John Rudaizky on the ‘enduring truth’ needed in B2B marketing
EY has launched two campaigns in a week, with new creative ‘Generations’ set to remind its clients about the responsibility ...
Marketing Week
18 小时
Wingstop UK’s first CMO on scaling up, taking risks and ‘two-way respect’
Having built a dedicated “core audience” of young fans, chicken wing brand Wingstop UK is aiming to stay true to its “youth ...
Marketing Week
21 小时
Awareness, consistency and ‘sparkle’ help retailers triumph amid ‘competitive ...
As retailers begin to reflect on the festive period, have strong ad effectiveness scores translated into high sales?
Marketing Week
21 小时
Sainsbury’s
Sainsbury’s increased focused on price matching, Nectar and value has led to the grocer outperforming the market, despite Argos losses.
Marketing Week
1 天
UK marketing budgets return to growth despite main media spend stalling
The latest quarterly IPA Bellwether report shows a return to growth in marketing budgets and a positive outlook for the year ...
Marketing Week
1 天
Reality Check: How Aldi owns the entry points that matter to win
In the first of a monthly insight column, Reality Check, insight specialists Andrew Tenzer and Ian Murray of Everyday People ...
Marketing Week
1 天
Positioning brands as a ‘powerhouse’ of growth: How marketing at Britvic secured 30% ...
Britvic increased its marketing budget by 30.9% in 2024. GB marketing director Munnawar Chishty shares how she made the case ...
Marketing Week
2 天
Vodafone on how it reduced its media-related emissions by over a third in a year
The telecoms giant started it Sustainable Media Programme in October 2022 with the goal of delivering emissions reductions ...
Marketing Week
1 天
Currys credits omnichannel strength with driving Christmas performance
Currys attributes rising customer satisfaction to having “better retail fundamentals”, including a bigger product range and ...
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