Adidas has announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, marking the brand’s entry into Formula 1. From what is understood, the collaboration will focus on creating ...

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

We are extremely proud to introduce the Three Stripes into F1 as the official team partner of the Mercedes-AMG Petronas F1 Team – one of the most successful teams ever. Together, we share the ...