Pleasant Rowland, the visionary behind the iconic American Girl brand, has deep ties to the small Central NY town of Aurora, ...

The American Girl brand, founded by an Upstate NY college alum, has launched a series of Halloween costumes for both adults ...

American Girl has released its annual Halloween costumes — and this year, adults can also dress up as their favorite ...

On its website, American Girl describes itself as "a trusted partner in empowering girls with confidence and character." Yet, ...

On September 17, 2024, the Second Circuit concluded that under New York’s Long Arm Statute, a business that receives a single ...

American Girl introduced the 2025 Girl of the Year, Summer McKinny, and her story is inspired by a love for animals and ...

There’s a whole lot in the works as far as TV and movies go for the toy company Mattel. Since the 2023 summer blockbuster ...

Celebrity stylist Maeve Reilly talks with PEOPLE exclusively about her new Barbie doll inspired by her signature street style ...

Millennials, if you who grew up obsessing over American Girl dolls, your time has come to relive your childhood memories this ...

Millennials, if you who grew up obsessing over American Girl dolls, your time has come to relive your childhood memories this Halloween. The beloved toy brand, founded by an Upstate New York ...