The El Segundo, California-based toy maker said it has increased “efficiencies” with over $400 million in cost savings during ...

Greta Gerwig Addresses Barbie Backlash and Reveals How She Knew on sale The Barbie Movie Cleverly Addresses Misogyny by Jeff ...

In 1956, there were baby dolls for little girls to play with. but the idea of an eleven-and-a-half inch tall grown women with ...

Barbie has been around for decades and Renee Rosen shared Barbie's impact on her ahead of her upcoming release.

From the timeless Barbie logo to its diverse array of iconic dolls (special shoutout to Magic Earring Ken), Mattel has built ...

A writer explains what the new Aaliyah Barbie doll means to little Black girls and why it's important to have representation ...

A limited edition Barbie of Aaliyah sold out within hours of going on sale on what would have been the late R&B singer’s 46th ...

Aaliyah Barbie Doll Sells Out on Her Birthday A limited-edition Barbie doll honoring the late, great Aaliyah went on sale ...

Mattel's Aaliyah Barbie Doll commermorates the Princess of R&B, blending her style and influence into a timeless collectible ...

Mattel has partnered with TOKYOPOP to create a new publishing initiative. Some of the toy makers' hottest properties will be ...

If there’s anyone who can one-up Taylor Swift...well, it’s that doll who became a smash hit movie, and is now pulling in fans ...