Brand architecture is creating sub-brands and models from a leading brand. Here are some examples of brands built by sub-brands and models. Brand architecture is how a business manages and markets the ...
Caterpillar Inc. has a portfolio of brands offering machines, engines, components, services and solutions to meet the unique needs of a variety of industries and customers around the world. The ...
99 Brand is dropping a new mystery flavor this month with a chance for fans to win $9,999.99. If you guess the right flavor and are the 99th caller, you could win $9,999.99. That’s the premise ...
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” ...
Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...
A montage of various photographs shows a die-hard fan’s interaction with Kareena Kapoor over the last nine years. His video is viral. Fans often go to great lengths to express their admiration ...
Along with coveted cleansers, serums, moisturizers, and more, the best skincare brands offer many effective treatments that make creating customized routines a no-brainer. With so many routine ...
For 125 years, the Olympic Games have conveyed a message of inclusivity, universality and hope. It was time to bring together these timeless values in a comprehensive Olympic brand identity that is ...