Ashish Nair - CMO and Head - Customer Value Management & Health Tech, Kotak Life, lists trends for the insurance marketing ...

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The importance of segmentation In order to understand the market potential of a new ... take into account a wide range of stakeholders and customers. They must survey several different physician ...

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Discover key trends for go-to-market success, from aligning sales and marketing to leveraging data, refining ICPs and ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

The Indian insurance market once struggled with limited data, relying on broad categories for pricing and product development ...

Embarking on a digital marketing journey can be daunting for new entrepreneurs. By focusing on building a strong brand, ...

Experts at the Mint BFSI Summit highlighted the limitations of AI in banking, emphasizing the need for human involvement in processes like loan documentation and customer experience ...

In the context of AI, ROI measures the value or profit a company generates from implementing AI tools and solutions compared to the cost of those initiatives. This includes both tangible financial ...