How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

There's no doubt that Dodge has undergone a fascinating evolution in its logo over the years, striving to represent its identity, history, and the essence of the iconic brand it has become.

Among American car brands, Cadillac stands out like a beacon. Its signature emblem, a crown cradling the word "Cadillac," is ...

"The owners expected people to see Starbucks, smell Starbucks and desire Starbucks, just like the sailors couldn't deny the seductions of the sirens, the founders of Starbucks wanted to make you ...

Factor Communications, writes how the dynamic nature of the hotel industry has necessitated innovative approaches to crafting brand identities ...