The biggest beauty trend of 2025 is going for a full face of makeup and ditching the mascara for a more natural look.

They wear makeup to class with pride; that's how they get their power. For all I know, those women use some sort of ...

I’ve covered and tried almost every product Merit has to offer (seriously) and can’t sing its praises enough. It’s my ...

I’ve also tested plenty on my own to see how they fared against my daily makeup routine — I typically wear a full face, including foundation, eyeliner, mascara — not to mention all the dirt ...

We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the ...

One intrepid ELLE beauty editor trials 17 setting sprays in a heatwave. From long-lasting fixing sprays to glowing finishing spray, read her review.

Clean girl aesthetic can take a back seat, as can slick serums. Gen Z celebs like Sabrina Carpenter and Hailey Bieber are ...

The H! Fashion team share their go-to beauty products for a truly romantic date night: ...

Gen Z celebs like Sabrina Carpenter and Hailey Bieber are forecasting 2025's beauty trend boom If you ... is single-handedly bringing back a full-face of glam. Out rolled bangs, apple-plump ...

According to Tiktok, dry, flaky skin is no match for these overnight hydrogel face masks ... another affordable drugstore beauty product you need to add to your makeup routine if you want long ...

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