LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ...

The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched audience scenarios.

The ASCI has advised LinkedIn influencers to disclose brand connections to maintain credibility. Influencers must now provide ...

If you’ve ever applied or thought of applying for a job via LinkedIn, you’ll know that the experience can be immediately ...

In today’s fast-paced digital landscape, cybersecurity companies need more than just exceptional products—they need strategic ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

Facebook parent Meta's "Community Notes", similar to that used on Elon Musk-owned social media platform X, will not apply to ...

In today’s digital world, cybersecurity companies face a unique challenge in standing out. Choosing the right performance marketing agency can make a significant impact, helping these businesses reach ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

As unlike other social media platforms, LinkedIn does not provide platform disclosure tools, ASCI advises influencers to ...

During the Parliamentary sitting on 8 January, NCMP Leong Mun Wai asked whether investigations would be conducted into ...