Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.
Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...
AM Best has maintained its market segment outlook for the U.S. life/annuity insurance segment at stable, supported by strong capitalization across the industry, robust top-line growth in core ...
The Graphite market is anticipated to grow from USD 15.67 billion in 2024 to USD 36.40 billion by 2030, at a CAGR of 15.1% during the forecast period, as per the recent study by MarketsandMarketsTM.
The European Green Bond Standard is designed to help stamp out greenwashing in the burgeoning market for bonds that fund climate-friendly projects. Going forward, the EU says alignment with the ...