As we close out 2024, we're facing a marketing industry that is changing faster than ever. To stay ahead, it's crucial to ...

Comcast Advertising’s report confirmed the long-term shift from traditional TV to streaming will continue. 86% of advertisers ...

A wave of M&A deals in areas like influencer marketing, talent management, and podcasting show the parts of the creator ...

Artificial Intelligence (AI) is revolutionising the marketing industry, offering both opportunities and challenges for professionals. As AI technologies continue to evolve, their impact on ...

The Zacks Advertising and Marketing industry is anticipated to reach the pre-pandemic healthy levels with the surge in service activities. Industry players’ growth is expected to be driven by ...

A vital component of any marketing strategy is thinking about what the future might look like. In strategy parlance, that's called having industry foresight. But what does industry foresight mean—and ...

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

By partnering with companies that accurately track visitation, destinations can better engage with people who may repeat ...

Fenty Beauty’s marketing strategy has been instrumental in its success and its key tactics had a major impact on the beauty ...