Objective In 2018, the Chinese tobacco industry initiated the nationwide ‘civilised smoking environment’ campaign via a 5-year action plan. The goal of this study was to analyse content of reports ...

Companies were able to navigate a changing climate while preserving customer trust by implementing strategies like pricing optimisation and creative product offerings. As 2025 approaches ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

From my time in the digital marketing space, there are trends I believe will be prevalent in the coming year, along with the strategies companies can use to keep their brands competitive ...

Smart marketing strategies help your business become more valuable, whether you want to sell it later or just make it more successful. We'll look at two marketing strategies that can help your ...

But Democratic elected officials are developing new strategies for dealing with the new realities in Washington. Here are five distinct approaches that have emerged, even before Trump’s second ...

Search Engine Land » SEO » Content marketing strategy: A practical guide Chat with SearchBot Please note that your conversations will be recorded. I am trained with Search Engine Land content.

A marketing strategy is more than a document ... are free to use and compatible with either Google Sheets and Excel or PowerPoint and Google Slides. If you’re launching something new, this ...

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Lead at the frontier of the digital world with Ireland's No. 1 MSc in Digital Marketing Strategy (QS World University Rankings, 2024). This immersive programme will develop your understanding and ...

With many category-leading brands like Fairy, Ariel and Pampers in its portfolio, growing categories is vital for Procter & Gamble. The company combines consumer insight, innovation, advertising and ...