Objective In 2018, the Chinese tobacco industry initiated the nationwide ‘civilised smoking environment’ campaign via a 5-year action plan. The goal of this study was to analyse content of reports ...

Companies were able to navigate a changing climate while preserving customer trust by implementing strategies like pricing optimisation and creative product offerings. As 2025 approaches ...

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

From my time in the digital marketing space, there are trends I believe will be prevalent in the coming year, along with the strategies companies can use to keep their brands competitive ...

Smart marketing strategies help your business become more valuable, whether you want to sell it later or just make it more successful. We'll look at two marketing strategies that can help your ...

To stay competitive in 2025, marketers need a clear understanding of emerging trends and actionable strategies to adapt. This article breaks down the top 13 marketing trends to help you optimize ...