Let's take a look at four of the most common pitfalls that derail reseller partnerships, as well as how you can avoid making ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Tight alignment ensures that marketing decisions support the organization’s overall vision. But how do you create marketing strategies based on business strategy if there isn’t a clear ...

The Marketing as a Service program for top ESET partners aims to provide specialized support around marketing campaigns, ESET North America’s Hope McCluskey tells CRN. ESET is rolling out a new ...

Faculty marketing support, PR, internal and external communications, web design, multi-media and graphic design, photography, videography, copy and content creation, social media and campaign/project ...

That shared marketing support benefits both the brand and the retailer by reducing the cost of traditional or digital advertising and effectively reaching customers. Mutual benefits and flexibility ...

Let us help you create the right impression for your event or video. We’ll work with you to uncover the essence of what makes your project unique and help create a custom solution strategy from ...

CrowdStrike has revamped its partner program with the introduction of new incentives, improved training and increased support resources in areas such as marketing, the cybersecurity giant ...

The Marketing unit is the steward of the University brand, responsible for strategic message development, marketing campaigns, and collateral for the University. It also oversees the use of the ...

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