Blockcore' trend drives fashion companies to partner with sports teams Sports teams are the latest collaborators with the ...

Former Formula 1 star Daniel Ricciardo is at the centre of celebrations for what he has described as the highlight of his ...

SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...

Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.

The deal comes after the sportswear maker ended its long-standing partnership with German football association DFB. It will ...

At its current trajectory, new car sales will easily eclipse 2023’s 429,807-unit full-year figure. Broken down, Passenger ...

Recently, the powers at be must have really heard me, because Mercedes-Benz invited me out to Las Vegas to experience my very ...

George Russell has rejected a Mercedes theory that Lewis Hamilton's driving style contributed to him struggling in the current generation of Formula 1 cars while he has thrived. Russell spent ...

He finished seventh in the drivers' standings, trailing behind partner George Russell, as the team continued to grapple with F1's new era ... He addressed all Mercedes employees on the microphone ...

The 2024 F1 season was a two-way contest between Max Verstappen and Lando Norris. While Ferrari’s Charles Leclerc trailed slightly behind. However, the upcoming season could pose a surprise in the ...

Oliver Bearman has expressed his support for his "dear friend" Kimi Antonelli, who is set to step into Lewis Hamilton's shoes at Mercedes. Both teenagers will be joining the 2025 Formula 1 grid.