The evolution of programmatic OOH offers advertisers and agencies a unique opportunity to blend creativity, precision and ...

NEW YORK — DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move ...

ECN partners with VIOOH to expand programmatic digital-out-of-home to premium European offices ...

Amir Sharer, Founder & CEO, BRAVE: “We’ve already seen how AI-driven curation improves campaign performance while reducing ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

At CES 2025, Comcast announced Universal Ads, a platform connecting major media companies to streamline premium video ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI ...

Disney is evolving how it sells live sports to programmatic advertisers on its streaming platform by creating a new ...

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...

For more information on the programmatic environmental impact statement currently being developed by the Energy Facility Site Evaluation Council on electrical transmission, please visit their website.

DIRECTV Advertising, a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV ...