New ad tech partnerships and programmatic advertising platforms were in full force at CES 2025 as the global programmatic market continues its expansion. According to a recent report from Research ...

NEW YORK—DirecTV Advertising is bringing programmatic ad sales capabilities to its linear satellite inventory in a move that it said will provide advertisers to increased inventory, scale and untapped ...

Programmatic advertising has transformed digital marketing, providing brands with an efficient, automated way to purchase ad space in real time. With technological advancement, the future of ...

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and ...

a pioneer in addressable advertising, today announced the programmatic enablement of its linear satellite inventory. Powered by the company’s proprietary ad tech stack, DIRECTV Axis, and as part ...

Their perspectives reveal how the future of programmatic advertising is being rewritten – in real time. The first expert we reach out to is Ari Brandt. Ari is the VP, Grow Programmatic Solutions at ...

AdOps, short for advertising operations, has become a transformative force in the world of digital advertising.

DirecTV Advertising announced programmatic access to its linear satellite advertising inventory, enabling real-time bidding and automated campaign execution across its traditional TV platform.

The acquisition unites one of the largest patient platforms with a programmatic-buying solution, allowing pharma brands to ...

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...