Jaguar sales take a nosedive after fierce backlash to 'woke' brand - but carmaker's classic ...
The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...
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Marketing genius or PR disaster? After Jaguar's 'Copy Nothing' controversy we look at the ...
With history comes legacy, and with legacy comes strong public opinion, which means car maker rebrands can go either way... and quickly.