Americans stepped up their spending at retail stores and restaurants last month in a clear sign that consumers are still able ...

Several brands released preliminary fourth quarter results to kick off the annual conference, showing positive sales momentum compared to previous quarters ...

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

Target cut its profit guidance in early November after it posted its biggest earnings miss in two years and blamed some of ...

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.