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9 小时
Study Finds Advertisers Benefit From TV Campaigns Using More CTV
A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more ...
Travel Weekly
1 天
Special Report: Turn-of-year TV advertisements reviewed
Digital Drums’ Steve Dunne reveals which brands have been the most inspirational and which have played it safe ...
4 天
Full Circle? Old TV Ad Models Are Moving To Streaming—But With A Twist
As streaming services gained momentum, they sought a different approach to financing their platforms. Instead of relying on ...
5 天
on MSN
Comcast and other TV streamers are now chasing YouTube’s ad dollars instead of the other ...
TV providers and streamers' real competition isn't each other, it's social video. Or at least that's what the president of ...
8 天
on MSN
Majority of Consumers Prefer to Watch TV With Ads if It’s Cheaper, New Report Reveals
The acceptance of live-streaming ads was even greater for younger viewers. Of viewers aged 16-34, 69% said that ads during ...
3 小时
Crusader Caravans' first major national TV campaign
Chocolate Studios founder and MD Dave Ellis said it was a privilege to be entrusted with producing Crusader’s very first ...
The Daily Star
4 天
Behind the screens: Unpacking the power of Bangladeshi TV ads
Consuming advertisements on television is a fixture of modern life—we are constantly aware when watching TV that we can buy ...
adexchanger
15 小时
Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market
Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...
7 天
A startup that gives users free 55-inch 4K TVs just hired its first ad chief
Telly, the company that gives away TVs in exchange for viewer data, has hired its first advertising president as it looks for ...
aha.org
1 天
AHA ad campaign highlights how hospitals are always ready to care
The AHA Jan. 13 launched a new television and multimedia advertising campaign highlighting how hospitals and health systems ...
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