Many software companies have engaged in situational pricing at some point—but it often bites them down the line.

Artificial Intelligence (AI) is no longer a futuristic concept—it’s a cornerstone of modern business innovation. For enterprise AI vendors, the challenge isn’t ...

The DSU has been working to support NICE with the implementation of Value Based Pricing (now Value Based Assessment) in 2013-14. We have produced reports which consider the issues associated with ...

In the new digital transformation era, software companies are shifting from rigid subscription models toward more nuanced, ...