The car went ahead a few feet, screeched to a halt and reversed. "Oh my God, is that Hrithik?" one of them, screamed. The homegrown Greek god with green eyes and bulging biceps smiled and waved Hi.
As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.
At first glance, Vogue Pakistan’s Instagram account looks legitimate. It has 1 million followers and its feed is crammed with celebrities, models, high fashion, and luxury brands. Its bio says it’s ...