The class explores how insights from neuroscience and psychology can be applied to enhance marketing strategies by delving into the brain's role in decision-making processes, emphasizing nonconscious ...
“They need to be cautious, as our study reveals that consumers are quite sensitive to the authenticity of ad creatives, both at the implicit (nonconscious) and explicit (conscious) levels.” The level ...
1 Institute of Cognitive Science, University of Osnabrück, Osnabrück, Germany 2 Institute of Neurophysiology & Pathophysiology, University Medical Center Hamburg-Eppendorf, Hamburg, Germany ...