The media landscape has seen many changes in the past year with artificial intelligence (AI), new dimensions of consumer ...

Artificial intelligence (AI) has quickly become an advancement in technology that cannot be avoided. This is especially seen ...

INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week.

In recognition of World Mental Health Day on 10 October, McDonald’s Singapore today announced the launch of its new youth mental wellness initiative, ‘Lovin’ Me,’ a comprehensive campaign designed to ...

AirAsia brand co. (Abc.) has appointed Regan Mathews as its new creative director. As creative director, Mathews will oversee ...

TikTok has a significantly larger presence in Singapore, with the video-sharing platform boasting over 156k influencer ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Last week, Singaporeans awoke to a series of out of home (OOH) ads located at various MRT stations and bus stops around the ...

GroupM, WPP's media investment group, has reshuffled its leadership in Asia Pacific (APAC), making multiple appointments. The ...

Singapore’s ice cream brand The Ice Cream & Cookie Co. (ICC) has officially landed in Hong Kong with a new concept store, ...

Hiren Desai, Standard Chartered Bank's head of digital marketing for Singapore, ASEAN and South Asia, has stepped down from ...

Most brands only have one social media page, but low-cost airline carrier AirAsia is changing the game with the creation of a ...