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6 天
AI Agents, 2025 Predictions For Advertisers
The technology would support real-time ad bidding, personalize messages and budget allocations and monitor privacy settings ...
MediaPost
6 天
Axel Springer Reaches Next Stage Of Corporate Transition
Axel Springer is rolling out the new corporate structure it announced in September, dividing itself into what it calls a ...
MediaPost
10 天
'Sonic 3' Wins Box-Office Race With $62M Opening
It was the second-highest opening ever for a PG-rated December movie. Paramount spent a modest $13.1 million in national TV ...
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5 天
TikTok Defeats Lawsuit Over Pixel Tracking
A federal judge has dismissed a lawsuit by non-TikTok users who claimed the company violated their privacy by tracking them ...
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9 天
Lights Out For Party City, Big Lots, Together Losing 1,600 Stores
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
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6 天
Will Google Antitrust Case Reshape Paid Search Landscape?
There's a good chance it will, according to Stagwell's Assembly, which has issued a list of year-end predictions. Look for ...
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11 天
Nike: Turnaround Will Require Short-Term Pain
With sales and profits still in decline, the new CEO says the company will cut back on performance marketing and boost brand ...
MediaPost
12 天
OOH Sculpture Helps Smashburger Make Case For Extra Value
Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, ...
MediaPost
10 天
Hearst Connecticut Media Group Negotiates To Purchase 'The Republican-American'
“At Hearst Connecticut Media Group, we recognize the Republican-American as a pillar of journalistic excellence and a vital ...
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8 天
First-Round College Football Playoffs Average 10.6M Viewers
The most-viewed game for this year's first round of the new expanded playoffs was Tennessee-Ohio State, averaging 14.3 ...
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9 天
Early NBA, College Basketball Trending Down - A Cause For Concern?
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
MediaPost
8 天
How Netflix Hyped Its Christmas Day NFL Debut
Among the activations Netflix developed to promote its "NFL Christmas Gameday" extravaganza were its first blimp, flying over ...
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