A four-year agreement secured by Infront to manage the Olympic broadcast archive sales spells the end of rival IMG’s ...

The Turkish Süper Lig club has opened up a new kit sponsorship opportunity through a deal to sponsor the socks of its men’s ...

A majority of Serie A clubs are now under foreign ownership after US private equity firm Presidio Investors completed its ...

The global basketball landscape is set for more change, amid reports a US group is looking to raise $5bn (€4.86bn) to create ...

Fintech company Revolut has continued to broaden its sports sponsorship presence in a deal with Manchester City unveiled ...

The confectionary and snack giant becomes an ‘Official Sponsor’ of the Spanish league until the end of the 2026-27 season, ...

Sportdigital has returned Spanish basketball’s Liga ACB to screens in German-speaking countries in a move for content in the ...

The Six Nations Championship will enjoy a jump in exposure in one of its participant countries after Italian public ...

The deal with Verizon comes on the same day parent company TKO and ESPN entered into their three-month exclusive negotiating ...

Monumental Sports & Entertainment (MSE) has signed up three agencies to support the commercialisation of the Capital One ...

Bank of America has added a comprehensive sponsorship deal with the US Soccer Federation (USSF) to its burgeoning football ...

Polish petroleum company PKN Orlen has announced it will not renew its sponsorship agreement with the Visa Cash App Formula 1 ...