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Publicis Media Lets Go Of 100+ U.S. Staff Over RTO Compliance
2024年10月29日 · Publicis announced an updated return to office policy last fall, which has been in effect in the U.S. since spring 2023. It was rolled out globally beginning in January of this year.
Buff 'Duracell Scientist' Debuts In Holiday Campaign
2024年11月4日 · Events Home 2024 Events Calendar 2025 Events Calendar Upcoming Events Marketing: Politics January 16, 2025, Washington DC Agency of the Year January 29, 2025, NYC
Google Facing Ad Antitrust Suit In Canada 12/02/2024
2024年11月29日 · Canada's Competition Tribunal, the Competition Bureau watchdog, said it seeks to end Google's dominance and anticompetitive practice and restore competition in the country's online ad marketplace.
Nearly 170 New Advertisers On TV In First-Half 2024: VAB
2024年11月20日 · Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.
Mars Launches Global Agency Review, Includes Media, Ecommerce
2024年11月12日 · Mars spent an estimated $1.7 billion on measured media globally in 2023 according to agency research firm COMvergence. That includes about $630 million in North America.
Mediaocean Buys Innovid, Creates An Omnichannel Ad Tech Stack
2024年11月22日 · Events Home 2024 Events Calendar 2025 Events Calendar Upcoming Events Marketing: Politics January 16, 2025, Washington DC Agency of the Year January 29, 2025, NYC
Microsoft Bundles Gaming, CTV Ad Buys 10/07/2024
2024年10月4日 · Microsoft has quietly begun to offer ad media buys that combine CTV and gaming after discovering that 85% of people use other devices while watching TV, with gaming being the top streaming content.
Jeep Returns To Super Bowl 11/25/2024 - mediapost.com
by Tanya Gazdik, November 24, 2024 ; LOS ANGELES -- Stellantis’ Jeep brand will be back on the Super Bowl next year, according to its top executive.
'Ad Voice' Data Still Tops For Broadcast, Cable: Comscore
2024年10月11日 · In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast - with just 13.1% of TV ad time going to streaming platforms. Breaking this down, 43.7% went to broadcast; 43.3% 'for cable TV ...