What is CX (Customer Experience)? | McKinsey - McKinsey & Company
2022年8月17日 · CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and serving their needs.
Customer Experience: What It Is and Why It's Important [+Data ...
2024年6月11日 · Customer experience (CX) is the impression your customers have of your entire brand throughout all aspects of the buyer’s journey. It results in their view of your brand and impacts factors related to your bottom line, including revenue. There are two main factors to consider when it comes to crafting customer experience: products and people.
What Is Customer Experience (CX)? - Forbes
2024年6月12日 · Customer experience describes the overall interactions a customer has had with a brand right from the point of awareness to purchase to loyalty or churn. It addresses the user’s entire...
Customer experience (CX) : Definition and how to guide
What is customer experience? Customer Experience (CX) is the measurement of your customers’ perception of their experiences with your organization. It should reflect their expectations compared to your brand promise.
What is Customer Experience & Why is It Important - Accenture
Customer experience is the heart of the relationship between a business and its customers. Typically, when people talk about customer experience (CX) they mean traditional sales and marketing touch points along the customer journey—for example, attentive store clerks in attractive stores, or simple and beautiful apps and websites.
What Is Customer Experience (CX)? | IBM
2022年8月17日 · Customer experience, or CX, is a holistic account of customers’ perceptions that result from all their interactions with a business or brand, whether online or in store. Customer experience involves customer experience management (CXM).
Customer experience - Wikipedia
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.